Many think that you can earn this knowledge without studying and reading.  As a matter of fact, it must be emphatically stated and submitted that most of this knowledge should be gotten by reading as that will give you a deeper insight from multiple eclectic resources.  Resources upon which you can continue to do further research - based on your curiosity and choice.  Therefore, videos are great, but they will never be a replacement for true learning through reading that is based on the most extensive, impeccable, and non-biased research standards. This means that one must forever be ready to eliminate faulty knowledge and faulty beliefs with the Objective TRUTH!

Therefore, a non-exhaustive and short beginner's list of 42 general books have been provided below, for starting your own research.  Furthermore, I have included as an appendage, an additional set of book recommendations that I personally perceive and value as MUST reads. Just click on any book icon to see a summary of information about that particular book. 

***Note:  The A.S.A.R. R.A. Initiative is not affiliated with and does not personally endorse Amazon.com or any other third party site.  Any book icon links to any third party site are merely for book description purposes only.***